The Team Brain: Beyond Email, Meetings, and Middle Management

Editor's note: Justin Rosenstein is the co-founder of Asana. He?ll be speaking at Disrupt SF on the future of work. This article is a precursor to a larger vision which he has offered to share at SXSW; you can vote for his talk here. What if organizations could coordinate themselves as effortlessly and transparently as a guitarist coordinates her fingers and hands? How much more could they accomplish if they had a sophisticated ?team brain?? And, emboldened by the confidence in their capacity to execute complex projects with clarity, purpose, and precision, what would they dare to pursue?

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