Fitness fitness conscious people how to do business ? Yoga - Health

Article by hi joiney

Statistics show that China?s health equipment market is about 40 billion?? 5 billion yuan. At present, China has nearly 500 fitness equipment manufacturers in the world almost all the common types of fitness equipment, Chinese companies are in production, and processing a large number of foreign brands, Chinese-made fitness equipment in the international market accounts for about 60 % share of the export trade amounted to 2 billion U.S. dollars.

However, China?s 1.3 billion population, have fitness equipment in the home is much like a treadmill for one year about 20 million units sold, household penetration rate of only 1%. With the ?fitness? movement launched in depth, people?s health awareness year by year, television, the network ads on fitness equipment increasing, then the fitness equipment market in the end the current situation? What kind of fitness equipment business more profitable it?

Lack of professional guidance equipment generally idleMany consumers are willing to spend big bucks on the food table, but do not want to vote thousands of dollars on the purchase of fitness equipment, it is consumers do not form a family fitness concept of consumption. Zhejiang Province, Zhejiang Province sports stationery market be more concentrated within the sporting goods sales market, but sometimes the consumer market in the real staff also less than the market. Market on the first floor because the sideline stationery, played more than a little busy on the second floor, second floor, only a handful of large fitness equipment for sale, the remaining facade of vacant or partially sublet for the collection.

Business users, said after the SARS crisis, a period of time is the most prosperous of fitness equipment sales, when people suddenly realized the importance of family fitness, appropriate exercise can improve cardiovascular function and immunity, but this busy period relatively short. Reflected from a side, people weak consumer awareness of fitness equipment, fitness equipment eventually led to a very low penetration.

, Of course, awareness of the importance of the fitness is equally important. Fitness equipment to buy to enter the house only the first step is equal to consumption. Lack of effective professional guidance, with the result after the user had let the fresh strength equipment lying around, do not persevere.

In addition, the company?s advertising in the fitness equipment investment is quite small. Fitness equipment products to expand the media ?exposure?, in the case of weak consumer awareness, increase market share is a huge boost.

Many manufacturers, but the lack of local brandsHave information on the international market more than 60% of fitness equipment are affixed with ?Made in China?, but very few Chinese own brands. The reason is that products in the international market competitiveness is not high, only for foreign companies to do a lot of processed products. On the one hand the domestic production of international standard sports equipment, on the other hand, domestic consumers have two or three times as much bogus sales of foreign brands. Such embarrassment is a sign that, in the well-known internationally of the national brands missing.

From the manufacturing perspective, small-scale power is not strong corporate few, and even many companies have not passed the quality system certification, etc., these all reflect the brand-name sports manufacturing in the gaps and deficiencies in the road. Organized by the China Sporting Goods Association to carry out the fitness equipment industry in China famous brand evaluation results show that O Reiter, a good family, Shu Hua, evergreen, English Pais five brands in the influential consumers.

Treadmill best selling within 4,000 yuanHome fitness equipment market and the commercial market, the market is divided into two blocks, domestic market size business market than the big, fast growth, once a fitness industry who strive to enlarge the cake. Products sold by home users generally small size, light weight, features simple combination of instruments. The commercial market sales target for the fitness centers, community sports centers or schools, commercial buildings and other institutions, purchase is fully functional high-grade products.

Leading home fitness equipment from sales of view, electric treadmill is still the most popular, the market share of the total sales of fitness equipment Nearly sixty percent of the market, single-store retail sales up to 30 units a month or so. Sales followed by multi-functional fitness equipment and exercise bike, weight of around 15% and 10%. On the contrary, rowing exercise machines, cross-country ski machine due to use of space constraints, the relatively high prices, sales decline sharply.

About the Author

I am an expert from disposablemedicalsuppliers.com, usually analyzes all kind of industries situation, while disposablemedicalsuppliers.com provides the latest news, industry report and quality product, such as Yoga Netipot, gif

Find More FITNESS Articles

chomp national enquirer kate gosselin matt jones helicopter crash whitney houston in casket photo resolute

occupy rose parade vesta williams stanford stanford oklahoma state university badgers badgers